Delivering Asia’s Energy Transition, by Design
5. Design Kancils [5.10 Best design-led integrated campaign]
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Links:
Product/Service:
Oil and Gas
Client:
Petroliam Nasional Berhad (PETRONAS)
Brief:
Energy Asia needed to establish itself as a leading voice in driving real change for the region’s energy transition. The challenge was to build awareness for the first Energy Asia Awards and encourage participation from key markets and stakeholders while strengthening its credibility across Asia.
Solution:
To build awareness and participation for the first Energy Asia Awards, we created a unified design system that worked seamlessly across every platform.
Inspired by the Energy Asia logo and its theme, Delivering Asia’s Energy Transition, the identity came alive through films, social content, motion graphics and event design, all carrying one consistent look, tone and story. The dynamic visuals connected audiences, partners and media under a shared narrative of collaboration and progress, turning Energy Asia from an event into a design-led movement that inspired participation across the region.
