This Is Gazoo Racing MTV
10. Craft Kancils [10.9 Music in Film Content]
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Links:
N/A
Product/Service:
Automotive Industry
Client:
UMW Toyota Sdn. Bhd.
Brief:
Toyota Gazoo Racing wanted to deepen its connection with the next generation of Malaysian motorsport fans. These fans do not respond to traditional ads. They follow culture, not commercials. They discover brands through music, events, fandom and content they can replay, not messaging that talks at them. The challenge was to convert race-weekend attention into real brand engagement and passion for the Toyota GR lineup.
Solution:
The original rock track and music-video-style film were played on giant screens throughout Toyota GR race events, serving as a high-energy opener before races and fan sessions. The soundtrack also extended to venue sound systems, merchandise zones and screening areas, creating a unified rhythm across the entire experience.
