One Asia - Where Taste Matters

5. Design Kancils [5.4 Motion Design]

case board

creative assets

case film

Links:

https://oneasiaawards.org/

Product/Service:

Creative Awards

Client:

One Asia Creative Awards

Brief:

Since 2021, ONE Asia has celebrated the best creative work across Asia Pacific. But today, creativity is being produced at a scale like never before. ONE Asia needed to remind the industry of what makes creativity truly worth celebrating.

Solution:

In an age where creativity is endlessly generated, taste matters more than ever. The instinct and judgment that separate the gems from the slop. ONE Asia is where that taste is recognised. We made ‘taste’ the hero and built a dynamic visual identity around it. Months of experimenting with different handcraft techniques, materials, and textures brought TASTE to life. No AI tools. Pure human craft. Because if we were going to champion human taste, we had to make it human.

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