U Mobile presents: Project iContact

1. Film & Branded Content Kancils [1.15 Kancil for Good: Film & Branded Content]

Links:

https://www.youtube.com/watch?v=CYrCWGej--g

Product/Service:

U Mobile No.1 5G Network

Client:

U Mobile

Brief:

Individuals with autism often struggle with maintaining facial focus due to sensory sensitivities and communication difficulties, hindering their social interactions and emotional regulation. U Mobile's collaboration with the Special Olympics Malaysia Team demonstrates its dedication to inclusivity, fostering innovative solutions to support individuals with autism. This year, we wanted to show how 5G capabilities can do even more. Our main objective was to address the specific needs of individuals with autism by leveraging technology to mitigate sensory overload and communication barriers, while simultaneously showcasing the potential of the No.1 5G network in developing meaningful solutions for all Malaysians.

Solution:

Project iContact, a collaboration between U Mobile and Special Olympics Malaysia Team, empowers individuals with autism through smart glasses. Leveraging 5G, facial recognition, and augmented reality, the glasses help users maintain facial focus while reducing sensory overload. Personalized and open-source, the system fosters autonomy and global collaboration. Project iContact targets individuals with autism and organizations supporting them, ensuring accessibility and inclusivity. Strategic partnerships with autism institutions and advocacy groups aid deployment. The initiative garnered significant interest, with 200K views of its launch film and positive user feedback on improved focus and reduced anxiety. Project iContact highlights U Mobile's innovative, socially responsible approach, combining technology with 5G connectivity, empathy, and advocacy to promote autism awareness and support.

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