Strength fuels passion

10. Craft Kancils [10.14a Typography: Single]

Product/Service:

Food & Beverage

Client:

Abbott Malaysia

Brief:

Position Ensure Gold as the champion of muscle health by raising awareness about Sarcopenia, showing how Ensure Gold fuels strength, helping older adults pursue their passions despite aging.

Solution:

The 3D typography was handcrafted, with each letter cut from polystyrene and wrapped in rugby jersey fabric, symbolizing the support of a teammate. Created with bare hands, this approach adds tangible realism, perfectly aligning with the player's movement. The craftsmanship reinforces the message 'Strength Fuels Passion,' highlighting how Ensure Gold supports muscle health and enables older adults to keep pursuing their passions.

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