Dragon Child
1. Film & Branded Content Kancils [1.12 Best use of Cultural Insights in Film & Branded Content]

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Links:
Product/Service:
telco
Client:
CELCOMDIGI
Solution:
CelcomDigi's 2024 Chinese New Year campaign, titled "Rhythm of Destiny," revolves around the generational belief that children born in the Year of the Dragon are destined for greatness. The campaign inspires reimagining the future by emphasizing the fuel of passion and inspiration in shaping the destiny of the upcoming generation.

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