Matrix Merayau Raya
1. Film & Branded Content Kancils [1.12 Best use of Cultural Insights in Film & Branded Content]
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Links:
Product/Service:
Matrix Concepts Holdings Berhad
Client:
Matrix Concepts Holdings Berhad
Brief:
The brief was to create a Raya Greeting Video for Matrix Concepts Sdn Bhd, a property developer from a small town in Malaysia; Seremban, Negeri Sembilan. All though not a very well-known developer outside of their home base, they wanted to create a piece of communication that would be a reflection of their values as well as that of the Malaysian's who celebrate Raya. Essentially they wanted to create an engaging piece of content that would resonate with their audience and possibly go viral naturally.
Solution:
We came up with an insightful real life story that was a reflection of what it felt like to be a small town person coming to the city to live. And how while everyone dreams of riches and fame, the reality of life in the city is very different. Collected from real-life anecdotes, the video was shot from the perspective of 3 friends with different goals for life in the big city. Ultimately the video resonated well with the intended audiences and although it received minimal to no media push, it became the highest viewed video for the clients Facebook Channel garnering a little over 4.4 million views over the Raya period.
