Marrybrown Malaysia - ALI BABA BUJANG RANGOP
1. Film & Branded Content Kancils [1.2a Film (Online): Single]

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Links:
https://www.youtube.com/watch?v=n06LDC4d5GI&t=10s
Product/Service:
Santapan Ramadan 2026
Client:
Marrybrown Malaysia
Brief:
You can’t have Raya without a P. Ramlee marathon. Rewatching his classics and reciting their iconic dialogue has become a Ramadan-Raya ritual for Malaysians, as Raya campaigns chase the latest trends.
Solution:
Instead of adding to the noise, Marrybrown, a proudly homegrown brand, looked to a classic Malaysians already love. We reimagined the iconic Ali Baba Bujang Lapok as Ali Baba Bujang Rangop, turning the cave’s treasure into a golden platter of MB Nasi Berempah.Where Nostalgia meets a flavourful twist, Ali Baba Bujang Rangop reimagines a Malaysian classic with Marrybrown Nasi Berempah at the heart of the story.A tribute to the classics, the film captures the wit and humour of P. Ramlee’s iconic films, bringing their familiar charm into a fresh context. In doing so, we set out to turn an ad into a new Malaysian classic.

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