SMELL THAT SELLS

5. Design Kancils [5.11 Best use of Cultural Insights in Design]

case film

case board

Links:

Product/Service:

Food and Beverage: Coffee

Client:

Palaterium Sdn Bhd (HWC Coffee)

Brief:

Challenge: The client aimed to strengthen their position and boost coffee bean sales in the Malaysian market. With many competitors, HWC needed a unique approach to differentiate themselves. Strategy: We recognised that before enjoying any food, especially before buying coffee beans, people often rely on their sense of smell; it’s a natural human behaviour. The aroma of coffee draws customers in even before they taste it. However, enjoying the aroma requires them to visit the store, smell and sample the beans, wait in line, and then pay; all of which can be a hassle. At the same time, as we noticed the rising popularity of herbal inhalants in Malaysia, we identified an opportunity to combine their appeal with HWC coffee beans.

Solution:

Execution: We filled empty herbal inhalant containers with fresh HWC coffee beans, creating The HWC Coffee Inhalant: a portable, wearable sample pack filled with the bold and aromatic HWC Classic No.9 coffee beans. Each inhalant features an NFC tag for instant purchasing. This innovative product transforms a coffee craving and a common human behaviour into a seamless purchasing moment. With HWC Coffee Inhalant, all consumers need to do now is Sniff, Tap, Buy - no more hassle and queuing; turning a human behaviour into sales.

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