Bila Rindu Kita Kembali
1. Film & Branded Content Kancils [1.2b Film (Online): Campaign]
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case board
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case film
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Links:
https://www.youtube.com/watch?v=94tz2ebd2Vs
Product/Service:
Prosperity Burger
Client:
Gerbang Alaf Restaurants Sdn Bhd
Brief:
McDonald’s brings back its iconic Prosperity Burger to celebrate the prosperity season. Everyone has their prosperity moment, Through this campaign, we want to remind Malaysians of the prosperity moments they miss and the people, memories, and feelings that make those moments special.
Solution:
Introducing Bila Rindu Kita Kembali, a campaign that celebrates the joy of reconnecting with the people we miss. It is told through 6 episodes on how we returned to those we miss. We cover across every target audience to show that everyone has their own prosperityku moment. From family, friends, colleagues to even our beloved pets, each episode captures a different kind of longing, showing that everyone has their own Prosperityku Moment. Because no matter who or what we miss, there’s always a reason to come back together.
