The Race Home
10. Craft Kancils [10.23a Chinese Copywriting, Content Writing & Scriptwriting: Single]
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Links:
Product/Service:
Aviation
Client:
Malaysia Aviaton Group (MAG)
Brief:
During Chinese New Year, everyone races against time, finishing work, getting home, and preparing for celebrations. Travelers often feel the pressure to reach the finish line first. We wanted to remind Malaysians that while the holiday is a race, there is someone who looks out for them along the way, the airline.
Solution:
Inspired by the zodiac race, our film shows the modern-day rush home. While everyone else reaches the finish line, the airline crew arrives last, helping travelers complete their journey safely and ensuring they get home to their loved ones. The campaign celebrates the festive season while highlighting the airline’s care and dedication, turning a hectic race into a heartfelt reunion.
