J&T Hantar Kasi Jadi

4. Outdoor Kancils [4.10 Creative Effectiveness: Outdoor]

Links:

Product/Service:

Courier Delivery

Client:

J&T Express (Malaysia) Sdn. Bhd

Brief:

In Malaysia, every courier sounded the same, promising price, speed and nothing more. When everyone delivers the same way, how do you stand out? Malaysians no longer cared who delivered their parcels, only that someone did. Our challenge was not only operational but rather emotional. How do we humanise the company, reignite brand love, and make Malaysians stop, smile, and believe again?

Solution:

The answer wasn’t in another ad. It was in a character. Say hello to Mao Mao, J&T’s beloved mascot from China and of course our most hardworking delivery courier, spreading smiles and possibilities across the country. During the festive Malaysia Day period we introduced him to the nation, from our screens (TVC, digital) to the streets (Billboard, Ambient). Thanks to all our touchpoints, digital and in the real world, Mao Mao didn’t just help J&T deliver parcels across the country, but also helped Malaysia Hantar Kasi Jadi

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