Kara's Packs of Inspiration

7. Commerce Kancils [7.7 Best commerce-led integrated campaign]

Links:

Product/Service:

Consumer Goods

Client:

Kara Marketing Sdn. Bhd.

Brief:

For years, Santan packaging has looked the same with coconut on the pack, including ours. All brands would state the obvious: all coconut, no fun. Why stick with coconut when we can display our love and pride, and change a pack that gives nothing, to a pack of inspiration?

Solution:

We launched six limited-edition packs featuring Malaysia's iconic dishes, with vibrant and unique art style. From the Batik illustration for Nasi Kerabu, to the bold pop art for Banana Leaf Rice, the designs on each pack tells the rich stories of art and culture behind the dishes.To add experience beyond the pack, we included AR features with trivias in its respective native language, along with recipe videos for everyone to try at home, completing the inspiring journey that starts from our very own pack.

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