QL Eggs Break And Shine
8. Brand Experience & Activation Kancils [8.1 Best use of brand experience & activation (non-digital)]
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Links:
Product/Service:
Food & Beverage
Client:
QL Resources Berhad
Brief:
The egg category in Malaysia is one of the most commoditised food segments with nothing really differentiating brands from each other.
For years, Malaysians treated eggs as an afterthought purchase choosing purely by price and not brand. To truly stand out from the crowd, how could QL Eggs buck the trend and do something a little different, helping Malaysians make eggs be more than just a commodity and something just a little bit more special.
Solution:
To help QL Eggs challenge the status quo of the creatively stagnant egg segment, we had to breakthrough the standards and go beyond, bringing a champion egg to Malaysia. From breaking the norm by signing FeiDin as our ambassadors, to a record breaking on-ground Breakathon event, we even literally broke a billboard in two to make our statement: QL Eggs help champions break and shine.
