Tiger Crystal Coldpot
5. Design Kancils [5.13 Creative Effectiveness: Design]
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case board
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Links:
https://www.instagram.com/p/DN7CstNgQgS/
Product/Service:
Beer
Client:
Heineken Asia Pacific
Brief:
In a foodie region like Southeast Asia, food pairing with drinks is no novel concept. When it came to the ultimate flavour currently dominating the region, something as beloved, exciting, and diverse as hotpot deserves nothing short of the perfect pairing: Tiger Crystal, a refreshingly light beer that pairs perfectly with food. Yet in a crowded beverage market, it often isn't top of mind when diners sit down to enjoy a hotpot feast. Our task was to earn Tiger Crystal a place at the hotpot table, and to go beyond a standard meal pairing.
Solution:
Hotpot is instantly recognisable by its iconic design. So, we drew direct inspiration from it to create an undeniably obvious pairing: Tiger Crystal Coldpot - a coldpot born from hotpot. Specifically designed to hold ice-cold Tiger Crystal beers, it's made for sharing alongside a flavourful hotpot. One keeps the flavours rich and steaming, the other keeps them refreshingly ice-cold.
