Kudrat 1968: sistersangkut

4. Outdoor Kancils [4.5 Best use of live advertising events]

Product/Service:

Astro Originals

Client:

Astro Malaysia

Brief:

Astro was launching Kudrat 1968, a new installment in the highly popular Project High Council universe. While the series had its existing fanbase, we were tasked with promoting it to new viewers by finding an entry point to welcome them into the World of Kudrat.

Solution:

To give local audiences more ways to enter the World of Kudrat, we collaborated with unexpected local brands (Christy Ng, in this case) to give Malaysians a wide range of accessible entry points to the series.

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