Bunyi Sahur
10. Craft Kancils [10.1a Film Direction: Single]
×
![]()
×
![]()
creative assets
×
![]()
Links:
Product/Service:
Festive Film
Client:
Indah Water Konsortium Sdn Bhd
Brief:
As Malaysia’s national sewerage company, Indah Water Konsortium (IWK) is often associated with unseen work. Maintaining the cleanliness and wellbeing of our communities quietly, behind the scenes. During Ramadan, a month of reflection and gratitude, IWK sought to connect with Malaysians on a more emotional level by celebrating values that mirror its own: humility, service, and the unseen sacrifices that make life flow smoothly for everyone.
While the brief was open, our goal was to tell a story that embodies the heart of IWK’s mission, finding beauty and dignity in what often goes unnoticed.
Solution:
Bunyi Sahur was inspired by a true story shared by writer and artist Saharil Hasrin Sanin, which he first illustrated as a comic strip back in 2008. The director/writer was deeply moved by its quiet honesty, a simple act of love set against hardship, and reimagined it as a cinematic story.
The film follows a father and son as they navigate their first Ramadan without their wife and mother, Jah. One night, Salleh hears Sham playfully tapping pots and pans, a sound that awakens a memory from the past.
In flashbacks, we learn that Jah once did the same: pretending to cook during sahur so that the neighbours wouldn’t know they had no food. Even in scarcity, she filled their home with laughter and love.
In the present, Sham and Salleh share the same humble sahur of biscuits and plain water, now transformed from a symbol of hardship into one of gratitude. Like Indah Water Konsortium, whose unseen work sustains the rhythm of everyday life, Bunyi Sahur honours the quiet resilience
