Hidden Heroes

10. Craft Kancils [10.1b Film Direction: Campaign]

Links:

https://www.youtube.com/watch?v=SWTcXLgtXeI

Product/Service:

Telecommunications

Client:

Axiata Group Berhad

Brief:

Malaysia's journey to success is paved with countless stories of achievement. While some have been widely celebrated, many others remain hidden. Yet their contributions are equally significant. These are the individuals who have tirelessly worked behind the scenes, bringing pride and recognition to Malaysia on the global stage. Axiata wanted to ensure these individuals are given the spotlight they truly deserved.

Solution:

"Hidden Heroes" is a campaign that celebrated these unsung champions from across Malaysia. By featuring their remarkable stories, we aim to inspire and celebrate their achievements. The campaign focuses on three hidden heroes: Kevin Lim, an innovator; the Selangor Red Giants, an esports athlete team; and Sydney Engelbert, a teacher. Their dedication and accomplishments exemplify the spirit of Malaysia and serve as a testament to the hidden heroes who continue to shape our nation's progress.

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