PILIHAN RAYA NEGERI (6 NEGERI MEMILIH) PROMO
9. Craft Kancils [9.1a Film Direction: Single]

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Links:
Product/Service:
News Channel
Client:
Astro AWANI
Brief:
How can we better promote Election Coverage?
Solution:
In the realm of election coverage, it is essential to engage viewers and provide them with unique perspectives that enhance their understanding and user experience. The strategies of chess are interconnected with political maneuvers. However, using the standard square chessboard might come across as ordinary. Circular Chess stands apart from the traditional rectangular version, capturing the viewers' attention and creating visually memorable. The circular chessboard introduces a visually striking element. This choice aligns with our ever-changing political dynamics, reminiscent of a spinning wheel. The circular form symbolizes an ongoing cycle and reflects the volatile nature of politics and elections, marked by fluctuating fortunes. The background is fully Computer Generated and was shot on Green Studio.

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