FORGIVENESS

1. Film & Branded Content Kancils [1.12 Best use of Cultural Insights in Film & Branded Content]

Links:

https://www.youtube.com/watch?v=O4fSZWpjcss

Product/Service:

RHB Bank

Client:

RHB Group

Brief:

The racial divide between the three major races of Malaysia - Malay, Chinese and Indian - has become more apparent in Malaysia's social fabric, all thanks to the aggressive racial policies and politics employed by the politicians as they continue to wrestle for power. This had cause many Malaysians to lose faith in being able to co-exist harmoniously in a multi-racial and multi-cultural society. As a challenger brand, RHB's brand purpose is to 'Make Progress Happen For Everyone'. To inspire Malaysians that they too can achieve progress, RHB has been using the festive occasions of Malaysia to champion the true stories of real Malaysians who have made progress happen for their communities.

Solution:

As a brand that is known for not shying away from the difficult environmental and social subjects, RHB decided to tell a true story for Eid 2024 that would inspire the nation and prove that justice and racial unity are actually inherent in all Malaysians.This film is based on a true story.

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