The Longest Duration Teaser
4. Outdoor Kancils [4.5 Best use of live advertising events]

case board
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case film
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Links:
Product/Service:
Pizza Hut
Client:
QSR Sdn Bhd
Solution:
To launch Pizza Hut’s new Sourdough Crust, we turned its 16-hour fermentation process into a live media countdown. Instead of simply telling people that great sourdough takes time, we showed them. Real dough was livestreamed as it slowly rose on a billboard for 16 hours, creating a teaser that is as long as the process itself.

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