Unifi - 0% Geram, 100% Ngam
1. Film & Branded Content Kancils [1.1a Film (Broadcast & Cinema): Single]
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Links:
https://www.youtube.com/watch?v=CC0cUK3NgPs
Product/Service:
Fixed Mobile Convergence Plan
Client:
Unifi
Brief:
In a world where juggling multiple bills is a source of GERAM for many people, Unifi saved the day by bundling Wi-Fi, mobile data, and streaming services, all in one bill. To launch it, we created Yunni, the cutest hero to represent the convergence plan. How do we get Yunni to unleash the plan with a bang?
Solution:
We launched it through a cinematic masterpiece that follows a man who fears nothing in life, except for the invoices that haunt him every month. Before the GERAM threatens to overwhelm him, Yunni comes to the rescue and transforms all that GERAM into NGAM. From then on, the man lives happily ever after, fearless and happier than ever.
