Yang Sudi Tinggal

1. Film & Branded Content Kancils [1.2a Film (Online): Single]

creative assets

Links:

https://www.youtube.com/watch?v=Q_luFU-xxN8

Product/Service:

Astro 30 Years

Client:

Astro Malaysia

Brief:

For 30 years, Astro has grown alongside Malaysia, entertaining generations with the stories, talent and moments that have become part of our lives. This Merdeka, we saw an opportunity to celebrate that shared journey by going beyond a conventional brand film. As Malaysia’s entertainment powerhouse, we wanted to pay tribute to the Malaysians who have grown up with Astro, while reminding us all of what we’ve grown to share: the stories, experiences and human connections that bring us together as one nation.

Solution:

Anchored by the message “Thank You, Malaysia”, we created a docu-story series celebrating three Malaysians who have made a difference in their respective fields. Each representing a different facet of Malaysian life, their stories reflected Astro’s diverse offerings across education, entertainment and sports, while paying tribute to the people who have grown alongside us over the past 30 years. We featured: Hellma Emily, a footballer-turned-teacher who pursued her dreams through Astro’s Kasih programme. Hael Husaini, an award-winning artiste whose journey to stardom was supported by Astro. Karamjit Singh,the legendary rally driver whose remarkable story inspired Astro’s film Terbang. Together, their stories celebrated the talent, determination and spirit of Malaysians, while recognising the role Astro has played in bringing their stories to life.

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