Croco Toothbrush
10. Craft Kancils [10.13a Art Direction: Single]

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Links:
Product/Service:
FMCG
Client:
Sifar
Brief:
Sifar is a zero-waste brand in Malaysia promoting zero-waste living. In 2024, Sifar embarked in the next stage of its belief: creating zero-waste everyday products. The first of which is a 100% biodegradable toothbrush. Our objective was to come up with something inspired from nature that was arresting, easily recognisable, yet appealing enough for those who don't view sustainable products as a priority.
Solution:
Croco Toothbrush is the brand identity we created to highlight the product's commitment to nature. We chose a crocodile to inspire the imagery of the creature gobbling up the food and gunk stuck between gums and teeth. The simple logo brought the name to life, in a way that was fun with a unique visual play.

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