Dengue Strikes without Warning
10. Craft Kancils [10.9 Music in Film Content]
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Links:
https://www.facebook.com/share/v/1Az77y3xmo/
Product/Service:
Public Service Announcement
Client:
Takeda
Brief:
Dengue symptoms can lead to death. Unfortunately, not many Malaysians know this. While fever is the common indicator, most Malaysians tend to brush it off, thinking that it might not be dengue. It is this assumption that can cost them their lives. By the time the symptoms worsen, it's too late to change the outcome. We need to highlight the severity of dengue symptoms in our communications
Solution:
While the film highlights how quickly a single mosquito bite can lead to severe dengue symptoms, we wanted people to be emotionally affected by it. Music plays a vital role in narrating and elevating these symptoms. Through deliberate audio design, the mosquito buzz immediately identifies the aedes culprit, while its transition into a melancholy violin tune amplifies the despair as the victim succumbs to dengue.
