Let’s Grow Amazing
10. Craft Kancils [10.6b Animation: Campaign]
×
![]()
Links:
Product/Service:
Yeo’s SuperSprouts Soy Milk
Client:
Yeo's
Brief:
Busy parents today worry that their children may not be getting enough nutrients daily. They seek convenient, tasty, and wholesome solutions that support their kids’ growth and overall well-being. Yeo’s SuperSprouts Soy Milk was developed to meet these needs — a delicious soy milk enriched with nutrients essential for growth, immunity, energy production, and cognitive development.
Solution:
While Yeo’s SuperSprouts delivers on nutrition, the campaign went beyond physical nourishment to celebrate the unique spirit of every child. Recognising that children’s quirks and behaviours are often misunderstood as “difficult,” our idea reframed these traits as signs of their individuality and potential. Through this inclusive and empowering lens, we encouraged parents to look past imperfections and instead see the super in their kids — because when parents see their children’s strengths, they help them sprout into their most amazing selves.
