KITKAT TECH FAIL
1. Film & Branded Content Kancils [1.2a Film (Online): Single]

Links:
https://www.youtube.com/watch?v=IROsnP2FBOs
Product/Service:
Confectionery
Client:
KITKAT
Brief:
To create our very own breakthrough with young Malaysians, we asked ourselves on what message was universally relevant and how we could best communicate it. Through online surveys and in-depth interviews, we identified the one key frustration that we could bring out creatively: tech failures in the modern world. Now, how would we best communicate that frustration?
Solution:
KITKAT POKES FUN AT TECH FAILURES. Bringing two worlds together in every way, we brought our local talents to the idyllic sceneries of Spain and brought our modern frustrations into a medieval setting. We entertain our audience, local and regional, with the story of young hero returning home only to be locked out for forgetting his password. Ultimately, he takes a break with KitKat and resets his password to regain his entry. Written and performed in Bahasa Malaysia, the script was crafted with Malaysian nuances in mind for humour that is truly colloquial.


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Reason
Email
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