Keluang Man X Wonda Coffee
10. Craft Kancils [10.3a Production Design/Art Direction: Single]
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Links:
Product/Service:
Wonda Kopi Edisi Kluang
Client:
Etika Holdings Sdn Bhd
Brief:
With Keluang Man scheduled for release in 2025, Astro Shaw proposed an exciting cross-collaboration with WONDA, a like-minded brand that also champions local culture and products. The challenge was to create a campaign that would not only excite but make Malaysians proud of locally produced products.
Solution:
The collaboration led to the creation of Wonda Kopi Edisi Keluang x Keluang Man. To unveil the partnership, we released a TVC giving fans a sneak peek of Keluang Man's suit while showcasing the new product set to a soundtrack blending Johorean ghazal and modern music. Other initiatives included a Gempak Most wanted segment recognizing local heroes, a mural of Keluang Man in Johor and a KidZonia partnership. The excitement even earned Keluang Man a spot in this year's National Day parade.
