Choy San Yeh Comes Alive
7. Direct Kancils [7.7 Best use of Cultural Insights in Direct Marketing]

Red Packet
Resorts World Genting
We are assigned to drive the loyalty programme and new membership especially the young generations at Resorts World Genting by using afresh approach with the yearly red packets distribution.
The idea is to transform the design to a much more interactive approach while maintaining the traditional values of prosperity – God of Wealth and the colours (red & gold). This engaging approach then used as part of client's initiatives by using their Augmented Reality (AR) mobile application to bring the God of Wealth to live and wishing the viewers. The combination of the initial concept and the digital approach enables to meet the interest of the existing markets and form anew interaction with the young or tech savvy ones at the same time.