The Most Boring Ride
8. Brand Experience & Activation Kancils [8.12 Creative Effectiveness: Brand Experience & Activation]

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Links:
https://www.youtube.com/watch?v=OJleHhme7FA
Product/Service:
Ride-hailing
Client:
Grab
Brief:
People only talk about ride safety when something bad happens. But for Grab, 99.99% of its rides have zero safety incidents. How may we get Grab's ride safety top-of-mind?
Solution:
The safest rides are the most boring ones. And that's a good thing.

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