PETRONAS 50th Anniversary
8. Brand Experience & Activation Kancils [8.13 Kancil for Good: Brand Experience & Activation]
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Product/Service:
Oil and Gas
Client:
Petroliam Nasional Berhad (PETRONAS)
Brief:
How do we remind Malaysians that PETRONAS isn't just a company, but a reflection of who we are at home and beyond?
The challenge was to create a physical event anniversary celebration that not only honoured PETRONAS' milestones but also engaged and resonated with Malaysians through personalised connections and shared success.
Solution:
We turned the 50th anniversary into a nationwide brand experience that celebrated people as much as the company.
The journey began with PETRONAS Festive Dreams, a movement that turned celebration into action by fulfilling dreams across Malaysia and uniting communities through kindness and shared purpose.
It continued with PETRONAS Homecoming, a symbolic torch relay across Sabah, Sarawak and Peninsular Malaysia that culminated in one global showcase, marking PETRONAS’ journey of progress and unity.
The story then came to life through immersive experiences at Suria KLCC, celebrating legacy and innovation, and at GALERI PETRONAS, where Warisan Kita: Terus Tumbuh honoured the people and spirit behind 50 years of growth.
Together, these experiences drew over 30,000 visitors, exceeded KPIs by 20 percent and inspired Malaysians to move forward together.
