Extra Finger Lickin' Good

4. Outdoor Kancils [4.1b Best use of billboards: Campaign]

Links:

Product/Service:

KFC

Client:

Kentucky Fried Chicken Management Pte Ltd

Brief:

KFC’s iconic tagline ‘It’s Finger Lickin’ Good’ has been around for 70 years. KFC Singapore wanted to give this classic brand promise a refreshing twist and increase brand relevance.

Solution:

AI is going to take over the world one day. Just not today. For now, AI has its hands full trying to create the right number of fingers. But if you’re at KFC, having extra fingers might just be a good thing. After all, we’ve been making ‘Finger Lickin’ Good’ chicken for over 70 years. So we let AI to do its thing. Generating appetising shots of AI people eating KFC and licking their fingers. But of course, they all have extra digits. Prompt after prompt, we worked AI to the virtual bone to get the perfect balance of appetite appeal and extra finger licking. With over 2000 images of extra fingers prompted in the making of this outdoor & point of sale campaign, AI might just think it finally has a grasp on fingers. Oops.

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