Letters To My Future Baby
1. Film & Branded Content Kancils [1.2a Film (Online): Single]
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Links:
https://www.youtube.com/watch?v=l7DqDuI8Bt8
Product/Service:
Healthcare
Client:
Sri Kota Specialist Medical Centre
Brief:
The inability to conceive and have a child is a very sensitive and often taboo subject in Malaysia. Many couples, especially women, have endured a great deal of emotional stress and pain in dealing with this. But with the advancement of science and technology, there has been many developments in the areas of fertility which couples can now look forward to.
Yet, many are still afraid and remain apprehensive about going through treatment and getting the right consultation and help.
Solution:
After speaking with couples and especially women who have been struggling to conceive, we realised that understanding their emotional state of mind was crucial if we truly wanted to help them. This was the inspiration behind our film, as we immersed in their search for answers, their fears, doubts and apprehension, before pledging our support and commitment wholeheartedly towards achieving their dream of having a child of their own.
