TUNE TALK - KASI TUNE

12. Craft Kancils [12.10 Sound Design in Film Content]

case film

Links:

https://youtu.be/VX30QN_b6zg?si=ssNjzJ-3WCPHmHLf

Product/Service:

TUNE TALK ULTRA FAST 5G

Client:

TUNE TALK

Brief:

TuneTalk Kasi Tune started with a simple brief: two friends catching up in a cafe, but a playful twist takes their coffee break into an entirely new direction with some help from TuneTalk’s mascot Tuney!

Solution:

For the audio direction we took some influence from American superbowl ads: loud, unabashedly confident and direct in what the spot demanded from it’s sound treatment. We were also tasked with creating the characteristic sound of Tuney by creating a confident, cute and instantly recognizable voice that would capture audiences attentions from the get-go. Our team of sound designers collaborated closely to create clear iterations based off of a “futuristic, modern and sleek” brief, crafting granular modern sounds and utilizing existing libraries to bring the whole spot to life, even utilizing some organic foley sources to modulate and warp into some of the signature sounds used in the final spot.

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