Jollibee The Hottest Names in Football

12. Craft Kancils [12.21b English Copywriting: Campaign]

Product/Service:

Fast Food Restaurant

Brief:

How can Jollibee, a small fast-food restaurant chain famous for spicy and tasty fried chicken, get noticed during the World Cup without being an official sponsor?

Solution:

Screaming the names of the game’s best players, after eating chicken so spicy and tasty, will change how they sound and are spelled.We launched outdoor ads featuring the hottest names in the competition, literally, the way they sound after eating chicken with a spicy and tasty kick – hacking World Cup sponsorship rules in the process.

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