The Scariest Evil

6. Digital Experience Kancils [6.9 Best use of influencers]

Product/Service:

Banking

Client:

Bank Negara Malaysia

Brief:

Scammers are constantly evolving with new ways to steal Malaysians' hard-earned money. Bank Negara aimed to raise awareness of these new scams and encourage vigilance among Malaysians.

Solution:

Ghosts are a big part of Malay folklore - they've been feared by Malaysians for centuries. But now, there's a new evil that's just as scary. We use Malaysia's most iconic ghost - the Pontianak - to represent scammers in a series of anti-scam PSAs. Emphasising that with their shady tactics, scammers are just as scary as ghosts.

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