Tealive: Brewing Positivity

5. Design Kancils [5.1 Brand Identity Design]

Links:

Product/Service:

FOOD & BEVERAGE

Client:

Tealive

Brief:

As Tealive saw 2024 as the year of expanding its brand globally, the ask was to do a brand refresh. In a category where every bubble milk tea brand wants to stand out, how can Tealive stand for something bigger?

Solution:

We started by evolving the previous brand tagline, 'More than Just Tea' to 'Brewing Positivity', championing a more meaningful brand purpose to stir up a positive mindset and atmosphere in a world that's increasingly negative. By going counter-culture, we give a positive spin to all of life's doom and gloom to create uniquely-Tealive occasions as life's biggest cheerleader. Our new mantra was infused into every part of Tealive across the Philippines, Myanmar, and Mauritius in a consistent yet irreverent way - from a quirky new mascot, Bru, who was the physical manifestation of our brand, to our brand film, merchandise, packaging, cup sealers, and in-store designs.

Previous Next