Unifi Device Fiesta
7. Commerce Kancils [7.10 Creative Effectiveness: Commerce]
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Links:
https://unifi.com.my/devicefiesta
Product/Service:
Telecommunication
Client:
Unifi
Brief:
While every major telco fought for iPhone 16 pre-orders, Unifi Mobile saw the real opportunity - Malaysians needed deals.
When every ringgit counts, the best deal isn’t just about savings—it’s about scoring a win. So, while the competition fought over apples, we decided to serve up the juiciest deals and make Malaysians feel FOMO for the ultimate fiesta.
Unifi turned surplus smartphones into a national event—positioning value as a vibe with the Unifi Device Fiesta.
Solution:
The Unifi Device Fiesta turned affordability into a viral social commerce celebration. A three-phase Fiesta fused beats, takeovers, TikTok Lives and ringgit-triggered rewards to make switching to Unifi feel electric.
The result? A remarkable 256% surge in device sales, 281% postpaid plan subscriber growth, and 9% churn reduction. While others chased the latest, Unifi Mobile proved that the smartest move is making genuine value accessible to all.
