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7. Direct Kancils
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7.1 Best use of direct & promo (physical)
7.2 Best use of direct & promo (film & radio)
7.3 Best use of direct & promo (digital-led)
7.4 Best use of events & live experiences
7.5 Best use of data in direct marketing
7.6 Best customer retention/loyalty campaign
7.7 Best small-scale direct marketing campaign
7.8 Best direct-led integrated campaign
7.9 Best use of Cultural Insights in Direct Marketing
7.10 Innovation in Direct
7.11 Creative Effectiveness: Direct
7.12 Kancil for Good: Direct
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Huat 2.0
7.3 Best use of direct & promo (digital-led)
Huat 2.0
7.7 Best small-scale direct marketing campaign
Huat 2.0
7.11 Creative Effectiveness: Direct
Good Luck Is Mudah
7.3 Best use of direct & promo (digital-led)
The Singing Pizza
7.1 Best use of direct & promo (physical)
The Singing Pizza
7.6 Best customer retention/loyalty campaign
The Singing Pizza
7.10 Innovation in Direct
Win with WOW!
7.3 Best use of direct & promo (digital-led)
Hydrobib
7.1 Best use of direct & promo (physical)
Hydrobib
7.12 Kancil for Good: Direct
Pinggan Pusing
7.12 Kancil for Good: Direct
e-MYpadang
7.4 Best use of events & live experiences
e-MYpadang
7.11 Creative Effectiveness: Direct
Maxis Dooit
7.2 Best use of direct & promo (film & radio)
Men-struation
7.3 Best use of direct & promo (digital-led)
Galaxy Space Launch
7.3 Best use of direct & promo (digital-led)
Galaxy Space Launch
7.8 Best direct-led integrated campaign
Galaxy Space Launch
7.10 Innovation in Direct
Volvo XC40 WhatsApp Test Drive
7.3 Best use of direct & promo (digital-led)
Volvo XC40 WhatsApp Test Drive
7.10 Innovation in Direct
Volvo XC40 WhatsApp Test Drive
7.11 Creative Effectiveness: Direct
Volvo XC40 Whatsapp Test Drive
7.8 Best direct-led integrated campaign
Friso Gold - Malaysia's 1st Augmented Reality Farm
7.3 Best use of direct & promo (digital-led)
KFC Zinger Double Down: Be Good
7.3 Best use of direct & promo (digital-led)
KFC Zinger Double Down: Be Good
7.5 Best use of data in direct marketing
KFC Zinger Double Down: Be Good
7.10 Innovation in Direct
Finger Puppets
7.5 Best use of data in direct marketing
CIMB Bank - Sound of A Nation
7.3 Best use of direct & promo (digital-led)
Finger Puppets
7.6 Best customer retention/loyalty campaign
Finger Puppets
7.7 Best small-scale direct marketing campaign
AirAsia BIG - 816 BIG World
7.6 Best customer retention/loyalty campaign
Lady's Choice - Burger Kat Mane
7.3 Best use of direct & promo (digital-led)
Carlsberg - What Is Your FANationality
7.9 Best use of Cultural Insights in Direct Marketing
Carlsberg - What Is Your FANationality
7.11 Creative Effectiveness: Direct
The Sleep Mode Takeover
7.12 Kancil for Good: Direct
WWF Your Plastic Diet
7.3 Best use of direct & promo (digital-led)
WWF Your Plastic Diet
7.5 Best use of data in direct marketing
WWF Your Plastic Diet
7.8 Best direct-led integrated campaign
WWF Your Plastic Diet
7.12 Kancil for Good: Direct
WWF Your Plastic Diet
7.11 Creative Effectiveness: Direct
Kotex She Can
7.8 Best direct-led integrated campaign
Betadine Cold Defense Nasal Spray - Don't Turn Your Vacation Into A Staycation
7.3 Best use of direct & promo (digital-led)
Kotex She Can
7.9 Best use of Cultural Insights in Direct Marketing
Kotex She Can
7.11 Creative Effectiveness: Direct
Kotex She Can
7.12 Kancil for Good: Direct
11 Finger Lickin' Good Goods
7.4 Best use of events & live experiences
11 Finger Lickin Good Goods
7.8 Best direct-led integrated campaign
CIMB First - AR Smiling Posters
7.1 Best use of direct & promo (physical)
CIMB First - AR Smiling Posters
7.3 Best use of direct & promo (digital-led)
BFM Bersatu For Makan
7.3 Best use of direct & promo (digital-led)
BFM Bersatu For Makan
7.11 Creative Effectiveness: Direct
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