SCORE Marathon 2025: The gamification of medal design
5. Design Kancils [5.9 Product/Service Design (Eligible for Innovation)]
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Links:
Product/Service:
SCORE Marathon 2025
Client:
SCORE
Brief:
Believe it or not, the medal design can make or break a running event. With hundreds of running events taking place every year in Malaysia, each with their own medal designs, how should Malaysia's second-biggest marathon event stay ahead of the curve in 2025?
Solution:
SCORE Marathon 2025's theme of 'Conquer your next challenge' illustrates a key fact that life is but a series of challenges, one after another. It's a lot like playing a video game, where one must take on one level after another and every success is a testament of grit and dogged determination in mashing the controller. Hence the inspiration of the medal design that is unlike any other, one that is based on the familiar means of overcoming boss-level challenges - the game controller.
