Live Chill, No Drama with Etiqa
1. Film & Branded Content Kancils [1.2b Film (Online): Campaign]
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Links:
https://etiqa.com/life-insurance/
Product/Service:
Life Insurance
Client:
Etiqa Life Insurance Berhad
Brief:
Malaysians love Etiqa for their car and travel solutions, but overlook them when it comes to Life Insurance, even with their extensive offerings.
Etiqa wanted to catch the Malaysian Chinese audience, who have spending power and ingrained interest in insurance, with something a little different.
Solution:
Malaysian Chinese LOVE drama.
Hong Kong dramas are integral to most Malaysian Chinese families, they unite through the heightened emotions and relatability. They give us a reprieve from the drama of our own lives.
What could be better than that? How about a life solution that takes care of the drama.
Catch them with a hook, drama, and reel them in with a great solution, Etiqa!
LIVE CHILL, NO DRAMA
Just like your Hakuna Matata, we wanted people to feel that no matter the crazy drama circumstances that happened in their life, Etiqa can ease the way.
Each video tackles a different over-dramatised life problem, but in contrast, each person affected is smiling, why, because with Etiqa they're unbothered by the drama.
