Ini Flow Aku by Hidup+100
12. Craft Kancils [12.3a Production Design/Art Direction: Single]
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creative assets
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Links:
https://www.youtube.com/watch?v=5i7HAto1jDU
Product/Service:
FMCG
Client:
F&N Beverages Marketing SDN BHD
Brief:
Make 100PLUS relevant to young Malays (Gen Z) beyond sport. Extend the brand's “Thirst for More” platform to a generation that sees being active as self-expression.
Solution:
We re-thought the way people play music around flow, turning every production tool into something you could dance on, play with or scrub through by hand. Based on this, we built a physical audio playground that allowed the stars of the video interactive ways to remix the track live, such as:
RUBBER FLOOR MAT
A Dance Dance Revolution-style mat where producers step on to trigger different videos.
BICYCLE WHEEL DIAL
Scrubbing through different TikTok videos as audio/visual triggers.
CONE AUDIO FILTER
Changing frequency and high-pass via traffic cone.
PROJECTED LIVE AUDIO TRACK
A giant audio track projected on the wall that the producers can see as they interact with the videos and objects.
