KFC's 50th Anniversary Celebration: Savoring Every Moment with 'Waktu Jimat'!
4. Outdoor Kancils [4.1a Best use of billboards: Single]
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Product/Service:
Quick Service Restaurant
Client:
KFC
Brief:
In the fast-paced and highly competitive Quick Service Restaurant (QSR) market, KFC wanted to deepen its connection with customers in celebration of its 50th anniversary in Malaysia. The goal was to not only celebrate this milestone but also to stand out in a cluttered marketplace by engaging consumers in a meaningful and memorable way. The campaign objectives were to strengthen brand loyalty, drive awareness of their anniversary celebrations, and bring customers into their outlets with the enticing 'œWaktu Jimat' limited-time offer! By targeting the right audience at the right moment, the campaign was designed to resonate with KFC's diverse customer base while offering an opportunity for customers to celebrate with KFC, reinforcing their emotional and long-standing connection to the brand.
Solution:
Strategy
In celebrating KFC's 50th anniversary in Malaysia, our programmatic DOOH campaign navigated the competitive fast-food landscape. Tasked with elevating awareness for their 50th-anniversary celebration, the challenge was to drive customers to KFC stores, aiming to boost foot traffic.
Target Audience: Our target audience comprises fast food consumers from all walks of life, with a specific focus on those close to KFC outlets. By honing in on this audience, KFC aims to appeal to their stomachs through irresistible limited-time deals directly.
Objective: The Campaign Objectives were:
1. Driving awareness of KFC's 50th anniversary, through a programmatic DOOH campaign.
2. Promoting the 'Waktu Jimat' (time-limited deal) offer and driving footfall to the KFC Outlets.
Strategy: In partnership with Moving Audiences Xchange, KFC's strategy was to raise awareness for their 50th anniversary along with the 'waktu jimat' offer. Third-party verification
