Panglima Anti-Scam
10. Craft Kancils [10.22b BM Copywriting: Campaign]
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Links:
Product/Service:
Anti-Scam PSA
Client:
Bank Negara Malaysia
Brief:
Scam cases surge during the Hari Raya season when victims are caught up in the festivities and become less alert of threats. In moments of panic, they often behave in self-defeating manners instead of taking sensible action. But how do we educate the public to respond wisely when many have grown numb to the usual official warnings?
Solution:
The InsightFor generations, Malaysian folklores have been powerful tools for imparting values and wisdom. Stories passed down through time, and retold in popular films, continue to resonate well with local audiences who grew up with these timeless tales. The IdeaA mini-series that follows the adventures of Panglima Mamat, a parody of a traditional superhero. In each episode, he swoops in to guide Malaysians on what to do when they have fallen victim to a scam, blending practical advice with drama, music and light humour. Just like the stories once told by our grandmothers and theirs before them.The Result(optional – to include with the social media call-outs)The power of legends lives on, striking a chord with Malaysians, and arming them with the knowledge to act fast, act rationally and fight back.
