GXBank: Sepoket Impian
10. Craft Kancils [10.9 Music in Film Content]
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Links:
https://youtu.be/pUHaDosCPGM?si=bjXpOzbPHDuST3S7
Product/Service:
Banking Service
Client:
GXBank
Brief:
The ad follows a devoted dad who saves money bit by bit to nurture and support his son's dream. Their lives take a joyful turn with the arrival of the GXBank mascot, who playfully nudges them along their journey. Together, they transform aspirations into reality as a family. To capture the emotion of this heartwarming narrative, we aimed to create an uplifting track that echoes the enchanting feel of a fairytale.
Solution:
The song we composed captures the essence of a heartwarming journey, blending emotive melodies with a gentle, uplifting rhythm. It features soft instrumental elements that create a dreamlike atmosphere, reminiscent of classic fairy tales. The traditional female vocals used is rich and expressive, conveying a sense of longing and hope. The incorporation of traditional Malay musical influences adds an authentic cultural texture, enhancing the emotional resonance of the father-son narrative. This track beautifully mirrors the themes of aspiration and familial love, making it the perfect accompaniment to the story.
