Any Excuse to Celebrate

6. Digital Experience Kancils [6.16 Creative Effectiveness: Digital Experience]

Links:

Product/Service:

F&B

Client:

Nando's Malaysia

Brief:

Nando's is known as a special occasion place. Birthdays, anniversaries, big team wins. You know... Big celebrations! Which sounds great, but... How many birthdays do you have in a year?

Solution:

Instead of waiting for a reason to meet up, we turned any excuse into an excuse for a celebration. When we said any, we meant any. We shaved off some Gen Z eyebrows, held a funeral for a plant, and found a long-lost takeout container and took it to Nando's. Soon the internet joined in with excuses of their own. We used their comments as our social media fodder for the next 30 days. Then to reward them for giving us their excuses, we brought it out of the internet and into our restaurants.

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