Tiger Crystal Coldpot
8. Brand Experience & Activation Kancils [8.6 Best in-store/retail experience]
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Links:
https://www.instagram.com/p/DN7CstNgQgS/
Product/Service:
Beer
Client:
Heineken Asia Pacific
Brief:
In a foodie region like Southeast Asia, food pairing with drinks is no novel concept. When it came to the ultimate flavour currently dominating the region, something as beloved, exciting, and diverse as hotpot deserves nothing short of the perfect pairing: Tiger Crystal, a refreshingly light beer that pairs perfectly with food. Yet in a crowded beverage market, it often isn't top of mind when diners sit down to enjoy a hotpot feast. Our task was to earn Tiger Crystal a place at the hotpot table, and to go beyond a standard meal pairing.
Solution:
To complement the flavourful bites of hotpot, we created the refreshingly light and undeniably perfect pairing that enhances the experience of every hotpot meal: Tiger Crystal Coldpot - the ice-cold pairing every hotpot deserves. Made to hold up to 5 Tiger Crystal bottles, the Tiger Crystal Coldpot keeps beers ice-cold while hotpot stays steaming hot. It's the ultimate refreshingly light complement to the rich flavours at the table.
