FGV - Teruskan Meneroka
10. Craft Kancils [10.22a BM Copywriting, Content Writing & Scriptwriting: Single]
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Links:
https://www.youtube.com/watch?v=-bCUlE-K1Lg&t=3s
Product/Service:
Crude Palm Oil
Client:
FGV Holdings Berhad
Brief:
FGV wanted to showcase how they are progressing and continuing to explore new opportunities for a better and more sustainable future. The goal was to rally Malaysians together, inspiring them to align with FGV's journey of growth and innovation, while fostering a sense of national unity and shared progress.
Solution:
Insight:
The spirit of meneroka (exploration) has driven Malaysia's progress, pushing its people to continuously seek new opportunities. Whether national icons or everyday individuals, Malaysians strive to build a better future. FGV, with its pioneering spirit, embodies resilience, hard work, and innovation in its pursuit of sustainable growth.
Idea:
The "Teruskan Meneroka" campaign highlights how meneroka (exploration) has shaped both iconic figures and everyday Malaysians, celebrating their shared drive. Through compelling copywriting, it unifies the message, reflecting FGV's spirit of exploration, and inspiring Malaysians to strive for a better future, just as FGV continues to innovate for sustainability and progress.
