#SebolaSuara
9. Craft Kancils [9.22a BM Copywriting, Content Writing & Scriptwriting: Single]
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Links:
https://www.youtube.com/watch?v=_rZw8TCAS6o
Product/Service:
Telecommunication
Client:
Maxis
Brief:
The typical way to watch the FIFA World Cup 2022 in Malaysia required a monthly subscription, excluding many fans who turned to illegal and low-quality platforms. But as Malaysia's leading network provider, how could Maxis connect these fans to the game with free passes and, of course, a great plan?
Solution:
With #SebolaSuara, we created a unique piece that brought Malaysians from various backgrounds together, seamlessly adding humour to their football commentary as they vividly captured the thrill of an action-packed match. This was made possible through free sooka passes and a connectivity plan that ensured they remained fully immersed in the excitement.
