The typical way to watch the FIFA World Cup 2022 in Malaysia required a monthly subscription, excluding many fans who turned to illegal and low-quality platforms. But as Malaysia's leading network provider, how could Maxis connect these fans to the game with free passes and, of course, a great plan?
Solution:
With #SebolaSuara, we created a unique piece that brought Malaysians from various backgrounds together, seamlessly adding humour to their football commentary as they vividly captured the thrill of an action-packed match. This was made possible through free sooka passes and a connectivity plan that ensured they remained fully immersed in the excitement.