Viu The Secret Blood Letter Billboard
4. Outdoor Kancils [4.7 Best outdoor-led integrated campaign]

Links:
Product/Service:
Drama Series
Client:
Viu
Brief:
How can we build anticipation for an upcoming Viu original murder mystery series '“ The Secret '“ against a sea of content offered by other streaming services?
Solution:
There's nothing more exciting than a good secret, so we made sure our secrets were too big to ignore. In August 2024, Malaysians woke up to a series of chilling secrets, which appeared as threatening and vengeful blood letters on a billboard in Bukit Bintang, the heart of KL city, that got everyone questioning 'Who and what happened to Liya Eliyas?', leading to wild theories across the Internet. In order to solve the mystery, curious Malaysians learnt that they had to watch The Secret, an original murder mystery on Viu '“ a Malaysian streaming platform.