Viu The Secret Blood Letter Billboard
4. Outdoor Kancils [4.7 Best outdoor-led integrated campaign]
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Links:
Product/Service:
Drama Series
Client:
Viu
Brief:
How can we build anticipation for an upcoming Viu original murder mystery series '“ The Secret '“ against a sea of content offered by other streaming services?
Solution:
There's nothing more exciting than a good secret, so we made sure our secrets were too big to ignore.
In August 2024, Malaysians woke up to a series of chilling secrets, which appeared as threatening and vengeful blood letters on a billboard in Bukit Bintang, the heart of KL city, that got everyone questioning
'Who and what happened to Liya Eliyas?', leading to wild theories across the Internet.
In order to solve the mystery, curious Malaysians learnt that they had to watch The Secret, an original murder mystery on Viu '“ a Malaysian streaming platform.
