PETRONAS Gawai 2026 - Resipi Apai
1. Film & Branded Content Kancils [1.2a Film (Online): Single]
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Links:
https://youtu.be/RItSBGZ_BC4
Product/Service:
Service
Client:
PETRONAS
Brief:
In a crowded festive landscape where cultural celebrations can be represented through familiar rituals and symbols, how can PETRONAS create a Gawai campaign that goes beyond conventional festive storytelling to deliver an authentic, emotionally meaningful story that resonates with Sarawakians and strengthens the brand’s connection with local communities?
Solution:
THE INSIGHT
In Sarawakian culture, family ties are strong. And often, bonds and memories are created through the many traditions, like the making of the manuk pansuh: a traditional dish that takes time and effort to make.
THE STORY
For Gawai, we decided to put the manuk pansuh into the limelight but let it centre around a heartfelt story of a father’s vulnerability, where love, regret and forgiveness are expressed through the things left unsaid. We touched on the topic of separation which may seem like a taboo subject, but it reflected the reality that was hardly depicted of today’s modern families. As a backdrop to the tension of an estranged father and son, we used the traditional Iban folk song Bedandi Inda-Inda, a common nursery rhyme that parents would sing to their children.
HE ORIGIN
To uncover the true gems of our culture, we launched a Rising Storyteller competition across local universities, unearthing not just a gem of a story that reflected the true realities of Sarawakians, but we also discovered a fresh talent with a voice ready to take flight.
