PETRONAS, A Legacy in Motion
5. Design Kancils [5.1 Brand Identity Design]
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case board
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case film
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Links:
Product/Service:
Oil and Gas
Client:
Petroliam Nasional Berhad (PETRONAS)
Brief:
When PETRONAS turned 50, it wasn’t just an anniversary. It was a chance to remind Malaysians of its role in shaping the nation and connecting its people. But with celebrations happening across different platforms and locations, the challenge was clear: how do we make every story, every event, and every message feel like part of one celebration?
Solution:
We created the P50 Anniversary Design System, a living identity inspired by Malaysia’s unity, heritage and progress. Centered around the PETRONAS 50 Loop, it became the common thread across all touchpoints, from films and exhibitions to mementos and national events. One design system that moved as one, just like the nation it represents.
