Flying High 2.0 - Masterpiece of Youth

9. Entertainment Kancils [9.12 Brand Integration into Music Content]

Links:

https://youtube.com/playlist?list=PLmqQnO2xqERaVLar91rsANuztnS2D8iOn&feature=shared

Product/Service:

Campus Music Album

Client:

New Era University College

Brief:

Music plays an integral role in campus life at New Era University College, where students have always shown a strong passion for singing and composing. This culture has fostered a rich tradition of performances and competitions, reflecting the vibrant spirit of our student body. As we aim to amplify the voices of New Era's youth, we asked ourselves: how can we integrate this creative energy into a project that not only sustains their passion but also showcases their talents to a wider audience, building a strong, recognizable brand around our dynamic student community?

Solution:

To integrate the vibrant energy of New Era's youth with a strong sense of branding, we launched "Flying High 2.0 - Masterpiece of Youth," a music album that embodies the creativity and talents of our students. Every element from songwriting to music video direction and choreography was led entirely by students, showcasing their authentic voices and skills. The album, presented as a unique music product featuring a student-designed astronaut figurine with a QR code for instant access to 11 tracks, not only aligns with New Era's youthful branding but also offers a fresh, modern way to experience music. By merging students' talent with brand expression, "Flying High 2.0" integrates New Era's identity into a professional music product, creating a powerful, symbiotic connection between youth-driven art and the university's brand.

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